Byeongtaek So

When We Eat

Brand Identity · Packaging

Apple and cinnamon Oatmeal Boosterbite pouch presented against a green background.
Apple & CinnamonOatmeal Boosterbite

Brand identity and packaging for When We Eat, developed for a food product line that went into production and sale.

MY ROLE
Graphic Designer
SCOPE
Brand Identity
Packaging Design
Product Applications

Oatmeal Boosterbite

A consistent packaging system across three flavours, using colour to distinguish each product while keeping the brand identity recognizable.

Banana and chocolate Oatmeal Boosterbite pouch presented against a yellow background.

Banana & Chocolate

Blueberry Oatmeal Boosterbite pouch presented against a purple background.

Blueberry

When We Eat wordmark with bold lettering and a handwritten We on a cream background.
Original wordmarkBrand identity

Brand identity

The wordmark combines bold typography with a handwritten “We”, bringing a personal touch to the brand.

Snack packaging

A Taiyaki snack-box design extends the When We Eat identity into another product format.

Taiyaki snack-box packaging mockup showing the top and side panels.

Snack box