Byeongtaek So

TeeJay Engineering

Brand Identity · Digital

Orange TeeJay Engineering wordmark printed on the back of a charcoal hoodie.
Identity in useOriginal photograph

TeeJay Engineering is an automotive service and performance brand. The identity brings a framed wordmark and bear character into print, apparel, racing graphics and a digital storefront.

ROLE
Graphic Designer /
Digital Designer
SCOPE
Brand Identity
Character Mark
Brand Applications
Website Design

Brand identity

A framed wordmark and bear character form the core of the identity.

TeeJay Engineering framed wordmark in charcoal and orange.
Primary wordmarkBrand identity
TeeJay bear character with T and J details.
Bear characterSupporting mark

Brand applications

The visual language carries across business cards, apparel and racing graphics.

Charcoal and orange TeeJay Engineering business card design.
Business cardsPrint application
TeeJay Racing wordmark in cream on a red-orange panel.
TeeJay RacingRacing graphics

Digital storefront

Online store design with vehicle-brand navigation and a prominent search field.

TeeJay Store website presentation with vehicle-brand navigation, search and an automotive hero image.
TeeJay StoreWebsite design