Byeongtaek So

Sushi Hinode

Brand Identity

Sushi Hinode logo applied to a restaurant window in the original signage presentation.
Storefront identitySignage presentation

Brand identity for Sushi Hinode, a Japanese restaurant, connecting the logo, pattern, signage and uniform graphics.

ROLE
Graphic Designer
SCOPE
Brand Identity
Logo Design
Pattern Design
Signage
Uniform Graphics

Brand identity

The circular symbol appears on its own and alongside the restaurant name.

Cream Sushi Hinode logo and Japanese restaurant wordmark on a brown background.
Primary logoBrand identity
Circular Sushi Hinode symbol in cream on a brown background.
Circular symbolSupporting mark

Identity in use

The identity is shown across storefront signage and uniform applications, alongside a navy-and-cream pattern.

Sushi Hinode circular symbol and vertical lettering on navy and brown uniform graphics.
Uniform graphicsApplication visualisation
Navy and cream repeating Sushi Hinode pattern shown on a folded application.
Pattern applicationApplication visualisation