When We Eat
Brand Identity · Packaging
When We Eat is a food brand developed around gratitude, good ingredients, and everyday moments of sharing food. The identity and packaging system were created for a real product line, with applications across oatmeal products, snacks, beverages, and customer-facing brand materials.
Brand Identity
A warm and approachable wordmark built around the idea of thankfulness, everyday food, and shared moments.
Ambition
The goal was to create a food brand that felt thankful, friendly, and accessible. The brand needed to communicate good ingredients, quality products, and a warm everyday experience around food, while remaining simple enough to apply across different product categories.
Action
I developed the brand strategy, positioning, logo system, colour direction, packaging concepts, and product applications. The visual identity combines a bold wordmark with a softer handwritten element to balance clarity and warmth. The system was then extended across oatmeal packaging, snack boxes, beverage labels, and supporting brand visuals.
Impact
The project established a flexible brand direction that could work across dry goods, snacks, baked goods, beverages, and related food products. It created a consistent visual language that feels approachable, product-focused, and easy to adapt across packaging and marketing materials.
Role
Graphic Designer
Scope
Brand Strategy · Brand Identity · Logo Design · Packaging Design · Product Visuals · Brand Applications
Tools
Adobe Illustrator · Photoshop
Logo Variations
Colour variations created to explore how the identity could adapt across different product lines and brand applications.
Oatmeal Packaging
Customer-facing packaging design for oatmeal products, with flavour-specific colours and a consistent brand system.
Snack Packaging
Packaging design application for a snack product, extending the brand system into a different product format.
Product Applications
Brand and packaging applications created for additional food and beverage products within the same visual system.
