Teejay Engineering
Brand Identity · Website Design
Teejay Engineering is an automotive service and performance brand. I developed the full brand identity and website design, creating a bold visual system that could extend across print, apparel, signage, racing graphics, store materials, and digital touchpoints.
Brand Identity
A bold automotive identity designed to feel strong, practical, and performance-driven.
Ambition
Teejay Engineering needed a strong brand identity and online presence that could communicate automotive service, performance, and personality. The brand had to feel bold, practical, and memorable while working across real-world applications such as apparel, signage, print materials, store graphics, and the website.
Action
I developed the full brand identity, including the logo, character mark, colour system, typography direction, business cards, apparel graphics, signage, store materials, and website design. The visual system used a strong typographic mark, high-contrast orange and dark tones, and flexible graphic applications to create a consistent brand presence across both physical and digital touchpoints.
Impact
The work established a complete and recognizable brand system for Teejay Engineering. The identity and website helped give the brand a stronger customer-facing presence while keeping the visual language practical, energetic, and connected to automotive performance culture.
Role
Graphic Designer
Scope
Brand Identity · Logo Design · Character Mark · Website Design · Store Graphics · Brand Applications
Tools
Adobe Illustrator · Photoshop
Character Mark
A supporting character mark created to add personality and flexibility to the brand system.
Brand Applications
Business cards, apparel graphics, racing visuals, merchandise, and store materials designed to extend the identity across real-world touchpoints.
