Foodverify
Brand Identity · Digital Platform · UI Assets
Foodverify was a blockchain-based food traceability platform created to help companies verify and communicate product information more transparently. I worked on the brand identity and digital design assets, including logo applications, platform screens, web interface visuals, and marketing graphics.
Brand Identity
A simple geometric identity designed to communicate verification, structure, and trust within the food technology space.
Ambition
Foodverify needed a clear and trustworthy visual identity for a technology platform focused on food traceability. The brand had to communicate transparency, verification, and reliability while still feeling approachable for food producers, partners, and customers.
Action
I developed brand and digital assets around a simple geometric mark, a strong red-orange brand colour, and clean interface layouts. The design work included logo applications, platform screens, form layouts, certificate-related interface visuals, and marketing graphics that helped explain the purpose of food traceability in a simple and visual way.
Impact
The work helped establish a consistent visual foundation for Foodverify across its brand, platform, and promotional materials. It supported clearer communication of the platform’s purpose and gave the product a more professional and trustworthy digital presence.
Role
Digital Designer
Scope
Brand Identity · Logo Application · Platform UI Assets · Web Graphics · Marketing Visuals
Tools
Adobe Illustrator · Photoshop · Sketch
Logo System
Core logo and symbol applications designed for flexible use across digital platforms, presentations, and marketing materials.
Platform Screens
Interface layouts created to organize product information, traceability details, and certificate-related data in a clear user-facing format.
Certificate Workflow
A platform interface designed to guide users through the process of creating and managing food verification information.
Marketing Visuals
Promotional graphics created to introduce the idea of food traceability and communicate the platform’s value in a simple, direct way.
