When We Eat
Brand Identity · Packaging · Product Visuals
When We Eat is a food brand concept built around gratitude, good ingredients, and everyday moments of sharing food. The identity was developed to feel warm, friendly, and approachable while still being flexible enough for packaging, product visuals, and retail applications.
Brand Identity
A warm and approachable wordmark built around the idea of thankfulness, everyday food, and shared moments.
Ambition
The goal was to create a food brand that felt thankful, friendly, and accessible. The brand needed to communicate good ingredients, quality products, and a warm everyday experience around food, while remaining simple enough to apply across different product categories.
Action
I developed the brand strategy, positioning, logo system, colour direction, packaging concepts, and product applications. The visual identity combines a bold wordmark with a softer handwritten element to balance clarity and warmth. The system was then extended across oatmeal packaging, snack boxes, beverage labels, and supporting brand visuals.
Impact
The project established a flexible brand direction that could work across dry goods, snacks, baked goods, beverages, and related food products. It created a consistent visual language that feels approachable, product-focused, and easy to adapt across packaging and marketing materials.
Role
Graphic Designer
Scope
Brand Strategy · Brand Identity · Logo Design · Packaging Concepts · Product Mockups · Brand Applications
Tools
Adobe Illustrator · Photoshop
Logo Variations
Colour variations created to explore how the identity could adapt across different product lines and brand applications.
Oatmeal Packaging
Customer-facing packaging design for oatmeal products, with flavour-specific colours and a consistent brand system.
Snack Packaging
Packaging design application for a snack product, extending the brand system into a different product format.
Product Applications
Brand and packaging applications created for additional food and beverage products within the same visual system.
