Catalyx
Brand Identity · Digital Design · Web Assets
Catalyx was a Canadian cryptocurrency exchange platform focused on making digital asset trading more accessible. I created brand and digital design materials across the company’s website, blog, referral pages, platform graphics, and marketing touchpoints.
Brand Identity
Catalyx brand visuals built around a bold, simple identity system for a digital finance platform.
Ambition
Catalyx needed a clear and trustworthy digital presence in a fast-moving cryptocurrency market. The brand had to communicate technology, security, and accessibility while supporting different types of users, from new visitors to active platform users.
Action
I created brand assets, website graphics, blog visuals, landing page layouts, and promotional materials using a consistent visual language built around the Catalyx identity. The design work focused on clean layouts, clear information hierarchy, and a modern fintech look that could work across web, marketing, and platform-related communication.
Impact
The work helped support a more consistent brand experience across Catalyx’s digital channels. It provided a stronger visual foundation for website pages, blog content, referral campaigns, and customer-facing marketing materials.
Role
Digital Designer
Scope
Brand Assets · Website Graphics · Blog Design · Landing Pages · Marketing Visuals · UI Support
Tools
Adobe Photoshop · Illustrator · Sketch
Referral Landing Page
A landing page design created to support the Catalyx partner and referral program, with a focus on clear messaging, simple structure, and conversion-focused content flow.
Blog Design
A blog layout designed to present cryptocurrency news, education, and market-related content in a clean and organized format.
