Minimi

Brand Identity · Packaging

Minimi is a baby bedding brand based in Korea and Vancouver, offering sleeping and nap products for babies and toddlers. I created a soft and gentle brand identity with supporting packaging and brand applications designed to feel calm, safe, and comforting.

Brand Identity

A soft and comforting visual identity created for a baby bedding brand. The cloud symbol, rounded typography, and pale blue colour palette were designed to communicate calmness, softness, and care.

Role

Graphic Designer

Scope

Brand Identity · Logo Design · Packaging · Sticker Design · Brand Applications

Tools

Adobe Illustrator · Photoshop