Joylife Foods

Brand Identity · Food Product Branding

Joylife Foods is a food brand focused on making simple, good foods for everyday life. I created a friendly visual identity built around a soft organic mark, warm colour direction, and product-focused brand applications.

Brand Identity

A friendly food brand identity designed to feel warm, simple, and approachable. The logo combines an organic smile-like form with a leaf detail, creating a visual direction that feels natural, positive, and connected to everyday food moments.

Role

Graphic Designer

Scope

Brand Identity · Logo Design · Food Product Branding

Tools

Adobe Illustrator · Photoshop